Most consultants arrive with answers. I arrive with questions.
SMB owners come to me after they’ve tried the ads, the agency, the rebrand. Each made sense in isolation. None of it stuck — because there was no coherent strategy underneath. Before any recommendations are made, I take the time to properly understand what’s happening in your business.
WHY CHOOSE LYL MARKETING AS YOUR FRACTIONAL CMO?
Achieve strategic growth with tailored marketing solutions designed for your unique business needs. Our fractional CMO services offer both strategy AND execution that drives measurable results.
Strategic Direction for Growth
Align your marketing efforts with clear, actionable strategies that drive long-term results.
Customised Marketing Roadmaps
Every strategy is tailored to your business goals—no one-size-fits-all solutions.
Hands-On Execution
We go beyond advising by managing and implementing campaigns that deliver measurable outcomes.
Flexible Engagement
Adjust our involvement based on your changing needs, from full marketing leadership to focused project work.
ROI Focused
Every recommendation and action is tied to measurable business outcomes, not just marketing metrics.
This is for you if…
You’re operationally capable. You’re not resistant to investing — you’ve already spent. The marketing just hasn’t added up to anything.
You’ve run ads, hired agencies, or done a rebrand — and nothing compounded.
You know something is structurally wrong but can’t pinpoint exactly what.
You want a coherent strategy, not another tactic.
You want someone who stays until the work is real — not a plan delivered and abandoned.
If that’s where you are, this engagement is built for you.
The difference is where we start.
Most marketing consultants walk in with a framework already decided. I don’t work that way. Every engagement starts with a proper understanding of the business — what’s been tried, what the numbers actually show, and what’s really getting in the way. Nothing gets recommended until that picture is clear.
I’ve run the ads myself. Built the funnels. Done the sales calls. That experience is the reason I ask questions before I give answers — I know what the common failure points are, and I know they’re usually structural, not tactical.
How it works.
1
Understanding the business
Before anything is built or recommended, I spend the first few weeks understanding your business properly: your current marketing, your customers, your competitors, what’s been tried, and what the numbers actually say. Most clients find this surfaces things they already sensed but hadn’t named.
2
Strategy before spending
Once the picture is clear, we build a strategy that connects every activity to an outcome. A working plan with specific activities, priorities, and a rationale for each one. No tactics go out until the strategy is sound.
3
Implementation — I stay in it
Unlike consultants who deliver the strategy and hand it off, I stay. I manage campaigns, direct execution, coordinate with any external suppliers, and make sure the plan translates into real work — not just good intentions.
4
Honest review, monthly
Monthly, we review what’s working, what’s not, and what needs to shift. The goal isn’t to defend the original plan — it’s to keep adjusting until the marketing is doing what it’s supposed to do.
What you’ll have.
Clarity on what’s been wrong — and why.
A strategy where every dollar has a reason behind it.
Someone who shows up, stays in it, and cares about the outcome.
Marketing decisions you can make with confidence — no more guessing.
A business that starts attracting the right clients consistently.
STRATEGY + EXECUTION + RESULTS
Unlike many consultants who deliver strategies and leave you to figure out implementation, LYL Marketing provides end-to-end Fractional CMO services:
Strategic Direction
Market research, competitive analysis, and comprehensive marketing planning
Team Leadership
Guidance and direction for your existing marketing team and external agencies
Hands-On Execution
Direct management of campaigns, content creation, and marketing initiatives
Project Management
Seamless coordination of all marketing activities to ensure deadlines and quality standards are met
Performance Tracking
Regular reporting and analytics to measure success and guide optimisations.
We don't just tell you what to do—we help you get it done.
Collaborative Approach
I work as an embedded partner, not just an external advisor, ensuring my strategies integrate seamlessly with your team and goals.
Proven Experience
I've successfully helped businesses like Philia Labs increase visibility, generate leads, and achieve transformative results.
Authenticity & Transparency
I believe in building trust through honest communication and delivering on what I promise.
Who I help
We specialise in guiding businesses with over $1M in revenue and startups ready to launch. Our expertise ensures you have the marketing direction needed for sustainable growth.
AMPLIFY YOUR MARKETING CAPACITY
When you work with LYL Marketing, you gain access to more than just strategic expertise. Our clients benefit from our trained marketing support team who can execute day-to-day tasks efficiently and cost-effectively.
Ready-to-Deploy Marketing Support:
Social media content creation and scheduling
Email newsletter setup and management
Workflow automation implementation
Basic design work using Canva
CRM data management and reporting
Administrative marketing tasks
This means you can leverage high-quality support without the overhead of hiring and training additional staff—getting both strategic direction and tactical implementation in one package.
OUR PROVEN PROCESS
1. COMPREHENSIVE AUDIT & STRATEGY (Weeks 1-4)
We begin every engagement with a thorough assessment of your current marketing efforts, target audience, and competitive landscape. This forms the foundation for a detailed marketing strategy and plan that outlines specific activities, KPIs, and goals by month and quarter.
2. PRIORITISATION & PLANNING (Week 5)
Together, we'll identify quick wins and long-term initiatives, creating a roadmap that aligns with your business objectives and resource capacity. We'll determine required time commitments and set clear expectations for deliverables.
3. IMPLEMENTATION & MANAGEMENT (Ongoing)
Once the plan is approved, we shift into execution mode—managing campaigns, directing team members, coordinating with agencies, and ensuring all marketing activities stay on track and on budget.
4. MEASUREMENT & OPTIMISATION (Monthly)
Regular performance reviews allow us to measure progress against KPIs, identify improvement opportunities, and adjust tactics as needed to maximise results.
Any additional ad hoc requests outside the planned deliverables can be accommodated with transparent pricing based on scope and requirements.
“Yee Lin has delivered transformative results for our marketing efforts and brand growth. She defined and executed a brand awareness strategy, a cold email outreach campaign, and a robust sales funnel — leading to over 50 consumer demos within just two months.”
Ready to find out what’s actually going on?
No pitch before we’ve talked. Just an honest conversation about where your marketing is and what it would take to make it work.
FAQs
Find answers to your most pressing questions about our Fractional CMO services.
Most fractional CMOs come from a corporate background — big teams, big budgets, and a framework applied before they’ve understood your business. I’ve run the ads, built the funnels, and done the sales calls myself. I ask questions before I give answers. That’s how every engagement starts.
The first stage is about properly understanding your business: what you’ve tried, what the numbers say, where budget has gone, and what your customers actually respond to. I ask a lot of questions before I make any recommendations. Most clients find this stage surfaces things they already sensed but hadn’t clearly named.
If you’re looking for someone to run tactics immediately without a strategy underneath, this isn’t the right fit. The work starts with understanding the business. If you’re not ready to invest time in that process, or if cost is the primary decision factor, there are other providers better suited to that need.
Long enough to see real results — which usually means a minimum of three months. The first stage is understanding and strategy. Implementation builds from there. I stay in the engagement until the work is real, not just planned.
An agency executes. A fractional CMO thinks. The distinction that matters for most SMBs: an agency will run your ads. A fractional CMO will tell you whether you should be running ads at all right now — and what needs to be true first. I do both, but strategy always comes before spending.
Pricing is structured around the scope of the engagement and the outcomes we’re building toward. The first conversation is where we work out what’s actually needed. We discuss investment from there.
A Fractional CMO is a part-time marketing leader who brings strategic expertise to help businesses achieve their marketing objectives. They provide the leadership of a full-time Chief Marketing Officer but on a flexible, cost-effective basis. A fractional CMO works closely with your existing marketing team or manages outsourced marketing functions. They design and implement marketing strategies, optimize campaigns, and measure performance to ensure everything aligns with your business goals.
A fractional CMO takes the lead on your marketing efforts. Their responsibilities include:
- Strategy Development: Creating and refining a tailored marketing strategy that supports your business goals.
- Team Leadership: Managing internal marketing teams or working with external partners, overseeing outcomes, and ensuring alignment.
- Execution: Guiding the execution of marketing tactics like branding, SEO, content marketing, digital ads, and social media.
- Ongoing Analysis: Continuously reviewing data and results to adjust strategies for maximum impact. They also help with budget allocation, resource management, and making data-driven decisions to drive growth.
The cost of hiring a fractional CMO varies depending on the scope of services, industry, and expertise required. This is typically more affordable than a full-time CMO, as you pay for their services on a part-time or contract basis. Pricing may be structured as a monthly retainer or project-based fees. Discussing costs and expectations upfront is key to establishing a clear and mutually beneficial relationship.
When selecting a fractional CMO, business owners should look for:
- Proven Experience: A track record of success in your industry or niche.
- Strategic Thinking: Strong skills in crafting and executing growth-oriented strategies.
- Communication: Excellent interpersonal skills and the ability to work with your team.
- Specialised Expertise: Knowledge in areas of marketing that are key to your goals, such as lead generation, SEO, or branding.
- Adaptability: The ability to collaborate effectively with your current team and partners, adjusting as your needs evolve.
Fractional CMOs are ideal for a wide range of businesses, including:
- Startups: To establish strong marketing foundations from the beginning.
- Small Businesses: To scale marketing efforts without the cost of a full-time executive.
- Established Companies: When launching new products, entering new markets, or looking to refresh their marketing strategy. The flexible nature of a fractional CMO allows businesses of all sizes to access expert leadership that can be tailored to their needs.
While both fractional CMOs and marketing agencies provide valuable services, their approaches differ:
- Fractional CMO: Acts as a strategic leader embedded within your team, offering high-level guidance and long-term planning. They work closely with you to craft and execute tailored marketing strategies.
- Marketing Agency: Typically handles specific tasks or campaigns on a project basis, offering a wider range of services but without the same deep integration or strategic leadership that a fractional CMO provides. Choosing between a fractional CMO and a marketing agency depends on your business’s need for ongoing strategic leadership versus task-specific execution.
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